NxTMeduza is an urban/streetwear brand inspired by personal experiences of heartache and a love for Renaissance art and Greek mythology. The brand reflects the story of a rouge artist, represented by a masked figure, who turns people into stone after a broken heart. Drawing from the Medusa myth, but with a unique twist, the brand's name, "NxTMeduza" (Not Medusa), emphasizes its distinction. Each clothing piece will feature original artwork, transitioning from paintings to apparel, with short films telling a mystery/horror-themed story behind the designs. The brand blends emotion, art, and mythology into wearable storytelling.